DON'T BE TAKEN FOR A RIDE
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87% of people hate shopping for a car!
Learn about the hidden tricks scams and nonsense, save money and aggravation - Order your copy of don't be taken for a ride know what your dealer knows and drive home happy
Ever shop for a car and get a queasy feeling that you were “taken”, cheated somehow, and can’t quite figure out how?
You are not alone.
A recent survey states almost 90% of the public HATES to shop for a car—and almost a quarter would rather have a root canal than step foot in a dealership.
My name is Dom Genova and I want to do something about that.
I know what it’s like.
I worked for a major manufacturer for the better part of two decades, calling on hundreds of dealerships and critiquing their operations. I have to tell you I saw all the nonsense you could imagine and then some. I went on later to start my own dealership rejecting the “typical dealer” tactics so many people hate.
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We had a culture of “no-nonsense” and transparency. We helped people get great deals without the stress and anxiety. We educated customers.
Now I want to help you the same way.
My Don't Be Taken for a Ride is written to help you become an educated customer so you can get the deal you and your family deserve!
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How a “delivery bump” is a common tactic and can cheat you out of thousands of dollars.
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How a dealer can claim to give you more for your trade with a common trick.
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How to get the best interest rate (it’s not what you think).
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How a lease can be very bad for you or the best thing you can do.
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The scam of “$0 down” can ACTUALLY mean thousands of dollars out of pocket.
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The “all credit applications accepted” scam.
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The most offensive “land mines” to look for in a disclaimer.
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Why “all rebates applied” is often used to offer a price they know they can’t honor.
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The sneaky thing it means when a dealer says in an ad “and you own it”.
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The manipulative sales system many dealers employ to snooker you.
With this highly educational, readable and entertaining book, you are sure to save hundreds, maybe thousands, on your next car purchase.
You will save a good slice of your sanity too!
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Don't Be Taken for a Ride has a lot of education mixed in with a lot of humor (wait till you read the tale of my naked parts manager). I intentionally made it “very readable”.
If you are EVER going to buy a car again, this book is for you.
What they're saying...
Dr. dt ogilvie, Dean Emeritus & Professor Emerita, Saunders College of Business, Rochester Institute of Technology. If you ever intend to buy a car, drop everything and read this book! If you know someone who is getting ready to buy a car, please insist that they get this book! Dom Genova reveals everything you need to know to have a great car buying experience. You will be forewarned about how car salespeople operate and forearmed with the knowledge you need to get the best deal possible."​
Scott Pitoniak, Nationally honored journalist & best-selling author
"Calling upon his decades-long experience in the automotive industry, Dom helps us navigate the frustrations and costly pitfalls of
buying a vehicle. Read this enlightening and entertaining book and you'll be able to enjoy the ride."
Video Lessons
Lesson 1
Fundamental Flaw
Lesson 2
Disclaimers
Lesson 3
Repo Sales
Lesson 4
Financing
Lesson 5
Delivery Bump
Events
Click for a preview!
Upcoming Events
Saturday February 28
Avon Free Library
143 Genesee St
Avon, NY
Thursday, March 12, 5:00 p.m.
Livonia Public Library
2 Washington Street
Livonia, NY
Thursday April 2 ,6pm
Flight Wine Bar
282 Exchange Blvd
Rochester, NY
Schedule a free and entertaining lecture on the pitfalls of car shopping given by a true industry insider. Find out about the secrets, scams and traps all set out for you and how you can avoid them. Save money, save time, have some fun too !
Dom presenting his book talk at the YMCA of Pittsford on 10/10/2025
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"The Schottland Family YMCA really enjoyed Dom Genova’s, 'How to Not Get Taken for a Ride' presentation. Not only did he provide valuable insight into buying and repairing a car, but he is engaging, humorous and impactful. Our Active Older Adult attendees walked away with the skills and confidence needed to engage in their next car buying experience. We highly recommend Dom for an informative presentation."
Book Dom for Your Next Event
Fill out the form below to request a fun and educational lecture from Dom Genova!
I am writing this book to help the good and ethical dealers attract customers who will appreciate the way they operate and become life-long customers. In addition, and quite frankly, I’d like to stick it to the jerks who are unethical and try and hoodwink you.
